In the vibrant creative hub of Boston, where inspired entrepreneurs and artists set the pace, there’s a creative production agency all about fresh ideas and energy. As the Creative Director and Executive Producer at Greener Concepts, Melissa Cronin was a recent guest of the podcast, Focus on Women. The chat dived into building collaborative creative teams, the rise of video content and how to successfully integrate motion into productions, and the art of balancing a vision against a budget – a mix of insights that speak not just to her colleagues but also to those searching for robust omni-channel solutions for their marketing efforts.

From the podcast hosts:

Audio Encore: We are highlighting some of our previous Focus on Women podcast episodes.  Listen to the episode and all past episodes via our channel!⁠
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In this episode, we chat with Melissa Cronin. Melissa sees the big picture in a cluttered creative landscape, delivering order in a chaotic world. For 18 years, she has run her own Creative Production Agency, Greener Concepts, where she has partnered with brands of all sizes to develop strategic creative processes that deliver high-value branded visual content.
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Make sure to give her a follow on Instagram 
@mel_nault_cronin @greener.concepts
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Remember to stay safe and keep your creative juices flowing!⁠
⁠@shuttershelly
@poppycreative
@anchorartists
@humankindcasting
@laurenlizphoto
@yvetteromanphoto

FOCUS ON WOMEN is a community of women supporting women. FOW is a women’s photo networking group and podcast that celebrates creative women in photography. The FOW vision is to elevate and empower female-identifying professionals in the commercial photography industry. This group includes producers, creative directors, commercial and editorial photographers, film makers, photo marketers, agents, reps, stylists, and hair and makeup artists. By creating a comprehensive directory of female creatives and empowering them with valuable resources and access, FOW hopes to expand these communities and also offer education, networking, and mentorship opportunities. Join the membership at www.focusonwomen.org